Category: Consumer Insight & Branding

Documentaries are a passion of mine. I love the story, the truth, and the raw emotion that many documentaries release into the universe. I found a fantastic documentary series called America’s Hidden Stories this past week.  This series explores the history of some of our nation’s more controversial stories. From the Salem witch trials to Mrs.…

Purchasing a new car in today’s world can be the most exciting and the most frustrating experience. So, learning from my previous car-buying experiences, I decided to try something new. It began with my finance loan. I had a long credit card history with Capital One, so I decided to see what options they would…

Creative briefs are short documents that outline the strategy of a product, business or campaign. Many creative briefs contain details that include the product’s purpose, goals, target audience and other essential information. These briefs help people better understand the overall message, which will streamline the creative process. Creative briefs differ from product to product, but…

Staring at a blank page with the cursor blinking is the most intimidating, depressing and frustrating thing I can experience as a writer. My personal creative process has evolved over my academic career. The meltdowns happen less often but are continuous because I am only human. It has taken a lot of self-discoveries to get…

When preparing questions for surveys, interviews, and news reporting, it is essential to know the suitable types of questions to ask. Questions come in many forms. There is the casual, “how’s it going?” question. There is the awkward first date question, “what are you looking for in a relationship?” Or even the “would you like…

Facts and insights explain the truth. However, even though both lead to the truth, the fact and insight processes are very different. Facts are things proven to be true through evidence, research, and actual existence. Insights are someone’s ability to see into an object or situation and pull some truth from it. Typically, observations help…

Old Spice has dominated the men’s hygiene product world for almost a century, but it didn’t start as a product for men. In 1937, Old Spice launched the Early American Old Spice product lines for women. The following year, the company added the men’s line, including shaving soap, aftershave, cologne, and talc. From this line grew the…